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A business opportunity in the e-era: Apparel network marketing

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3 Author(s)
Li Quan-ming ; Coll. of Quartermaster Technol., Jilin Univ., Changchun, China ; Zhu Yi ; Xiao Xuan

E-commerce transactions in the present market play an increasingly large proportion, and apparel consumption in the e-era has great business opportunities, to make in-depth study of apparel network marketing is necessary. Compared to the traditional marketing model, apparel network marketing has an advantage in the operating cost, convenience, interactivity, etc., but there are many deficiencies: Virtual technical problems, after sales inconvenience and user information security weaknesses. Enterprises must make innovation in product development and virtual technology, improve the quality of network services and combine traditional marketing with network marketing, in order to ultimately achieve the desired effect of network marketing. So the enterprise wireless internet technology will provide the opportunity for the business of future.

Published in:

Management Science and Industrial Engineering (MSIE), 2011 International Conference on

Date of Conference:

8-11 Jan. 2011

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