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Broadband connectivity and new ser vices such as YouTube, IP video, and cloud computing are changing our lives, and we would never want to miss out on them. The associated data rates are as predictable as Moore's law, as they are enabled by the availability of low-cost, highly integrated broad band communication ICs. Advanced modulation and coding incorporating sophisticated adaptive signal processing techniques are pushing the data rate close to the theoretical limit given by Shannon's law. Important advantages such as increased bandwidth, improved energy efficiency, feature enhance ment, and cost reduction are conferred by innovations in integrated circuits and technologies. Finally, standardization with the involvement of semiconductor and telecom system companies and also service and content providers is most important for the success and deployment of new communication technologies and services.