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The continuous growth and development of ecommerce around the world is disproportionate to Asianconsumers' adoption of online shopping. The average adoption rate in Asian countries is low compared to that in western countries. The purpose of this paper is to provide an understanding of the current situation regarding online shopping behavior in Asian countries, especially Malaysia. The factors that are believed to influence consumers' adoption of ecommerce fall into three main categories: consumer attitudes towards online transaction processing systems, the security and privacy of consumer personal information within merchant systems, and trust in reliability of online vendors. This study provides a foundational understanding of how security and privacy issue in online transactions, and trust in reliability of online vendors affect consumers' confidence in participating in e-commerce. Therefore, those organizations that are involved in e-commerce are expected to take note of the findings, especially in Malaysia context.
Date of Conference: 10-12 Nov. 2010