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In this paper, we propose the enterprise service bus based hybrid services execution platform for coordinating existing Telecom services and IT services. Especially, we encapsulated the event-driven Telecom service engine as a service engine to be integrated into enterprise service bus seamlessly, and focus on the design and implementation for the messages dispatching, messages mapping, lifecycle management and deployment unit. More specifically, a novel hybrid Web services based multimedia conferencing system is developed and also the performance is measured and analyzed. Finally, we give the conclusions and future work.