Scheduled System Maintenance:
On May 6th, single article purchases and IEEE account management will be unavailable from 8:00 AM - 12:00 PM ET (12:00 - 16:00 UTC). We apologize for the inconvenience.
By Topic

Theoretical and Empirical Study on Success Factors to Enhance Customer Trust in E-commerce

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)
Pan Jing ; Sch. of Manage., Hunan Univ., Changsha, China ; Chen Ying

As electronic commerce develops, its success critically depends on establishing, maintaining and managing customer trust in e-commerce Web sites. This paper identifies critical success factors that enhance customer trust in e-commerce Web sites and examines those factors in relation to the e-commerce success metrics using qualitative and quantitative methods. The result suggests that certain functional, organizational, security, and infrastructure factors of Web design have significant positive impact on the customer trust in e-commerce Web sites. The implication could help organizations concentrate on critical success factor to develop or update e-commerce Web site for establishing a strong customer trust to design more effectively.

Published in:

Information Management, Innovation Management and Industrial Engineering (ICIII), 2010 International Conference on  (Volume:3 )

Date of Conference:

26-28 Nov. 2010