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On the visual image similarities and differences between Chinese and foreign vehicle logos

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3 Author(s)
Hanning Zhang ; Sch. of Design, Jiangnan Univ., Wuxi, China ; Jifeng Xu ; Yunzhu Chen

Based on a sample survey and comparative analysis on visual image of Chinese and foreign vehicle logos, the paper discusses their similarities and differences in the composition of name, graphic feature, overall geometric forms and application of colors. It provides corresponding reference data for the visual image design of automobile logos.

Published in:

Computer-Aided Industrial Design & Conceptual Design (CAIDCD), 2010 IEEE 11th International Conference on  (Volume:2 )

Date of Conference:

17-19 Nov. 2010