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While the business of Yangtze River and Pearl River delta in China is booming, most OEM enterprises attempt to maintain or exploit market through rapid development or innovation in the form of customized design. With the design period is cut down greatly, in order to improve design quality on the current situation of industrial design in China, this paper proposes the method of agile industrial design, and builds the agility model with three major factors of dynamic team, lightweight process, and flexible methods. The method is adapted to the conceptual design process filled with uncertainty, especially in creativity and demand. Based on it, the paper introduces Scrum used in software development and analyzes its usability in the industrial design. Finally, agile industrial design management mode based on Scrum is constructed. It has solved the problem of rapid response ability in meeting the quality requirements of customers. This mode helps enterprises improve the scientific management in agile design environment.