By Topic

The Case Study of a Diffusion Theory Model of Adoption and Substitution for Successive Generations of Mobile Internet

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)
Jinghui Yang ; Sch. of Bus. Manage., Shanghai Second Polytech. Univ., Shanghai, China ; Shoucheng Luo

Norton model is a diffusion model to use for a substitution for successive generations of a product. There are many hypothesizes on this model, one of them is that only the next generation product can substitute this generation of product, and the first several generations cannot affect the diffusion of this generation product. In fact, successive generations of a product influence each other when they diffuse in the same market, so this paper takes the factors of the influence of successive generations of a product into account Norton model, and defines the substitution influence coefficients, then constructs the extended Norton model. This paper takes the adoption and substitution for successive generations of the mobile Internet in Taiwan as an example for the application of the extended Norton model. The results is satisfied after comparing with Norton model. In the end, the paper draws a conclusion that the extended Norton model is reliable, and the fitness and the forecasting is better than that of Norton model.

Published in:

Information Engineering and Computer Science (ICIECS), 2010 2nd International Conference on

Date of Conference:

25-26 Dec. 2010