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Agent based negotiation is one of the popular mechanisms of automated negotiation in the world of e-business. An automated negotiation mechanism that is going to be accepted by users should be human inspired. Therefore, there is a growing need to design reliable and effective agent based negotiation mechanisms. In this paper, we propose a dynamic negotiation mechanism which in contrary to other researches, allows buyer to consider overall condition of e-market during negotiation to each supplier. Proposed mechanism enables buyer to decide about counter offers based on the preference of all offers simultaneously. Buyer and supplier agents can experience more flexibility by using this mechanism. We demonstrate the efficiency and feasibility of the proposed mechanism by evaluating it according to some predefined conditions such as guaranteed success and Pareto optimal solution.
Date of Conference: 7-10 Dec. 2010