By Topic

An empirical analysis of the content of Chinese and American B2C Home furniture web sites

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

3 Author(s)
Liyi Zhang ; Center for Studies of Inf. Resources, Wuhan Univ., Wuhan, China ; Shouxiang Li ; Yun Xiao

By comparing the content of Chinese and American B2C Home furniture web sites, this paper tries to use the Chi-square test of independence to determine whether there are significant differences between them and take charge of a set of index system to compare the content of these web sites. The data for this study comes from 25 Chinese and 25 American Home furniture web sites. In fact, this paper finds that American web sites prefer to provide specific information related to products and online purchase of products, while Chinese web sites are inclined to provide interactive information, such as virtual community.

Published in:

Industrial Engineering and Engineering Management (IEEM), 2010 IEEE International Conference on

Date of Conference:

7-10 Dec. 2010