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Performance of next generation OFDM/OFDMA based Distributed Cellular Network (ODCN) where no cooperation based interference management schemes are used, is dependent on four major factors: 1) spectrum reuse factor, 2) number of sectors per site, 3) number of relay station per site and 4) modulation and coding efficiency achievable through link adaptation. The combined effect of these factors on the overall performance of a Deployment Architecture (DA) has not been studied in a holistic manner. In this paper we provide a framework to characterize the performance of various DA's by deriving two novel performance metrics for 1) spectral efficiency and 2) fairness among users. These metrics are designed to include the effect of all four contributing factors. We evaluate these metrics for a wide set of DA's through extensive system level simulations. The results provide a comparison of various DA's for both cellular and relay enhanced cellular systems in terms of spectral efficiency and fairness they offer and also provide an interesting insight into the tradeoff between the two performance metrics. Numerical results show that, in interference limited regime, DA's with highest spectrum efficiency are not necessarily those that resort to full frequency reuse. In fact, frequency reuse of 3 with 6 sectors per site is spectrally more efficient than that with full frequency reuse and 3 sectors. In case of relay station enhanced ODCN a DA with full frequency reuse, six sectors and 3 relays per site is spectrally more efficient and can yield around 170% higher spectrum efficiency compared to counterpart DA without RS.