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This short paper describes progress on a current research project analyzing factors contributing to the adoption of virtual worlds by librarians, museum curators, and educators, during the era of rapid expansion of immersive learning in simulated computer environments. Both qualitative and quantitative methods were used to analyze survey data, using Everett Roger's Diffusion Theory as a theoretical framework. Survey questions were designed to address Roger's five attributes (relative advantage, compatibility, complexity, trialability, and observability). Results of the study will identify perceived benefits for the use of virtual worlds in educational settings of museums and libraries along with current predictors for adoption.
Date of Conference: 20-23 Oct. 2010