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As organizations continue to turn to IT to define and improve the value of IT to the mission, the Innovation Value Institute's IT Capability Maturity Framework (IT-CMF) should be considered. This model examines far more than IT's technical readiness by evaluating and measuring IT's ability to support the business as well as determine how well IT runs as a business. The IT-CMF considers differences in industry type and mission, thereby avoiding the "one size fits all" or "perfect is best" syndrome of other capability models. Well funded, well organized, and supported by top players in the IT industry, the IT-CMF shows all signs of being the industry standard for IT readiness and maturity measurement and improvement.