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After 10 years of organizing the Cybertech robotics competition, this paper presents this unique and innovative educational experience of teaching engineering at Universidad Politécnica de Madrid (UPM), Spain. Cybertech is not only a well-known robotic contest in Spain due to the Robotaurus bullfighting, but is also a whole academic activity spanning theory, laboratory practical lessons, seminars, tutoring, and a spectacular contest in which robots, developed by the students, compete. It is an open activity, for all students and grades, requiring knowledge of various subjects such as mechanics, microcontrollers, control, and electronics. The experience acquired has shown how this novel educational approach can boost the motivation of students, who in a real applied project effectively learn not only the particular subject matter, but also skills in teamwork, oral presentations, budget management, and so on. This is considered the flagship of innovation in education at UPM. This paper describes the evolution of Cybertech over the past 10 years, summarizes the educational experience, and provides some statistics and results as well as a perspective for future editions of the competition.