By Topic

A TOWS analysis of wireless telecommunication industry for global market expansion strategies — A case study

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$33 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

3 Author(s)
Sreenivasan Jayashree ; Faculty of Management Multimedia Universiti Cyberjaya, Malaysia ; Mohammed Elfatih Abdelelah ; Sahal All

The detonation in the wireless telecommunication market has resulted in a series of opportunities and challenges for the companies in the sector. After a phenomenal growth for over a decade, the mobile sector is now eager to find what is next to spur in a flagging market. The ever-picking up technological innovations in this industry makes the competition stiffer and the first mover reaps maximum benefit. Mobile manufacturers are now keen to get the edge in an increasingly competitive market, where any more big mistakes could be their undoing. Against this backdrop of edginess, a case study has been made on a UK based wireless telecommunication company to identify their global market expansion strategies. The research has applied SWOT analysis along with findings of TOWS matrix which had identified alternate strategies that can be adopted and the challenges faced by the company.

Published in:

Education and Management Technology (ICEMT), 2010 International Conference on

Date of Conference:

2-4 Nov. 2010