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Analysis and strategy of intellectual property rights innovation of self-brand car in China

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3 Author(s)
Hao Chen ; College of Automotive Engineering, Shanghai University of Engineering Science, China, 201620 ; Yali Yang ; Lihua Chen

Development of self-brand intellectual property rights and core technologies for auto is top priority to China's self-brand auto companies. Along with the fast development of auto industry in China, the disadvantage in intellectual property rights obstructs development of self-brand car. The paper stressed on the current situation of intellectual property right, pointed out the main problems and put out further development strategy. Self-brand car companies should put more fund, manpower and resource on R&D, independent innovation and personnel training, to form a independent innovation platform, to enhance the core competitiveness for auto company.

Published in:

Future Information Technology and Management Engineering (FITME), 2010 International Conference on  (Volume:1 )

Date of Conference:

9-10 Oct. 2010