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Keynotes; Stevens Lecture

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1 Author(s)

Summary form only given. Amazon.com just is a large e-commerce. This article discusses a talk on some of User Interface Engineering's latest research into the hidden treasures of Amazon. The talk reveals the simple Yes/No question that increased revenues by more than $1 billion; the elegant subtlety of Amazon's security system; why Amazon's business model is more than meets the eye, the wins and losses that Amazon has had with social media functionality.

Published in:

Reverse Engineering (WCRE), 2010 17th Working Conference on

Date of Conference:

13-16 Oct. 2010