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In E-commerce, technological innovation capability assessment is an important management tool. As the complexity of the process of technological innovation capability which leads how to measure technological innovation has no uniform standard. Considering the complexity of technological innovation capability and some shortcomings of the current evaluation methods this paper designs an evaluation index system which includes three abilities: finance external stakeholder, internal operating level, basic level, and set up a new model for Technological innovation capability evaluation based on Information Entropy and Unascertained Measure. At last, a case study is provided to verify the model. The research findings offer a workable approach in evaluating technological innovation capability in E-commerce.