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A Fuzzy ELECTRE Approach for Evaluating Mobile Payment Business Models

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4 Author(s)
Asghari, F. ; Dept. of Comput. Eng., Qom Univ., Tehran, Iran ; Amidian, A.A. ; Muhammadi, J. ; Rabiee, H.R.

Considering the significant growth in mobile phone use by customers and its high accessibility, this device can be considered as the most suitable tool in payment category. To implement a mobile payment service, there are many actors involved such as: bank, operator and service provider. As an effective interaction role and in order to optimize efficient parameters for implementing a mobile payment solution, it is necessary to present a suitable business model. Therefore, five different business models have been surveyed in the field of mobile payment in this research; then they were compared with MCDM evaluation method applications. Since one of the most effective parameter to select an appropriate business model is the banks / operators' structure of every country, the proposed business model in this paper is localized based on Iranian banks / operators' framework. The results of MCDM method indicate that the collaboration model is the most suitable mobile payment business model in Iran.

Published in:

Management of e-Commerce and e-Government (ICMeCG), 2010 Fourth International Conference on

Date of Conference:

23-24 Oct. 2010