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The evaluation model of mobile network service and its application in the 3G era

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3 Author(s)
Ling Qiu ; School of Management & Economics, University of Electronic science & Technology of China, UESTC, Chengdu 610054, China ; Zhengyong Luo ; Xu Chen

First of all, by using the Customer Perceived Service Quality and SERVPERF, the mobile network service evaluation model in the 3G era is established, the weights of the index is weighed and the effect is tested. Then the model is used to evaluate the current situation of the mobile network service of A company, and to find out the problems in data business, complaints and so on; also, the practical and instructional guidance on the Mobile Network Service in the 3G era is streamed, such as service innovation, searching new market segmentation and making full use of channels as well.

Published in:

2010 International Conference on Computer Application and System Modeling (ICCASM 2010)  (Volume:2 )

Date of Conference:

22-24 Oct. 2010