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Notice of Retraction
The effectiveness of online sales promotion under different shopping experience

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2 Author(s)
Li Zhao ; College of Information, Guizhou University of Finance and Economics, Guiyang, 550005,China ; Jinghua Wen

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE's Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting

Online sales promotion are getting more and more popular among the shopping websites and online retailers. However, it is not clear whether the online promotion activities can influence the purchasing intention of consumers with different online shopping experience. A study based on Chinese main online shopping websites shows that the consumers' shopping experience has significant influence on online purchasing intention under different promotion activities. Moreover, consumers with different online shopping experience prefer different sales promotion activities.

Published in:

2010 International Conference on Computer Application and System Modeling (ICCASM 2010)  (Volume:8 )

Date of Conference:

22-24 Oct. 2010