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Mass of information intelligence services are a hot research field of current information, As the massive network of information, particularly audio and video information has a huge amount of data, non-structural, high dimension, semantic feature of diversity, putting forward a new challenge in the mass of information in data integration, deep mining and intelligence analysis. Traditional information processing methods can not meet the major national applications. In this paper, firstly, we explore the formation mechanism of audiovisual perception and visual attention mechanism and study a significant degree of visual and efficient extraction and prediction method. And then research the consistent with human perception of multi-media data representation ambiguity, the inherent connection between the media data and interactive visual media information theory. Finally, we establish intelligent services architecture oriented massive data, efficient integration and intelligence analysis of multimedia unstructured data. This research results can build mass information intelligent service platform technical support system framework, breaking the mass of information intelligence services in a number of technical bottleneck.