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Method used to construct the marketing channel analysis system of a company of ShanDong branch of China Mobile based on data warehouse technology

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4 Author(s)
Qiang Guo ; School of Information Management, Shandong Economic University, Jinan, China ; Lirong Wang ; Qiaofeng Zhi ; Ranran-Fu

A decision support system based on data warehouse technology for a company in telecommunications industry was designed and implemented after investigating the existing business systems of a company of ShanDong branch of China Mobile and analyzing the requirement of user decision-making. The system could provide effective decision support for managers of the company and consist of an ETL program, and other products such as oracle, oracle business intelligence etc. The development approach of this system have a high reference value for design and development of application systems that had the same characteristic.

Published in:

Educational and Information Technology (ICEIT), 2010 International Conference on  (Volume:1 )

Date of Conference:

17-19 Sept. 2010