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There is a growing body of evidence indicating that individual differences and Internet usage have an interaction relationship. We conducted a questionnaire survey of personal blog authors to extend this research to a popular online format for expression: blogging. The results indicate that bloggers and non-bloggers share lots of similarities in personality-related characters. Additionally, self-esteem is a major determinate to bloggers' physical self-concept, while self-esteem, emotional intelligence, conscientiousness and neuroticism show direct effect on non-bloggers' physical self-concept. The finding suggests that the impact of blog usage generates to personal psychological traits in daily life.