By Topic

Strategic issues in global technological innovation projects

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

3 Author(s)
Piscopo, M.R. ; Manage. Dept., Univ. of Sao Paulo, Sao Paulo, Brazil ; Sbragia, R. ; Thamhain, H.J.

This article aimed to identify those issues that were present in global technological innovation projects carried out by Brazilian multinational companies and which performance criterions these undertakings have met. Besides that, we also sought to understand how strategic issues influenced project performance in multinational companies. We have investigated 36 global technological innovation projects from Brazilian multinational enterprises through a web-survey. Findings show that these companies have gone beyond the traditional iron triangle to evaluate their technological efforts and considered additional performance dimensions such as customer satisfaction, business results, and preparation for the future. Results also show high degree of presence for issues emerging from R&D activities, industry, and external environment, moderate degree of presence for issues emerging from both the project and R&D activities, and low degree of presence for issues emerging from the headquarters and subsidiaries. Regression outputs show that project performance has been impacted under the following dimensions: business results, organization's capabilities, marketing focus, and synergy among organization units.

Published in:

Technology Management for Global Economic Growth (PICMET), 2010 Proceedings of PICMET '10:

Date of Conference:

18-22 July 2010