Referenced Items are not available for this document.
Trust plays an important role in the development, implementation and operation of e-commerce systems. This paper Analyzes the current research of e-commerce trust model and research method, proposes a formal model of e-commerce trust management based on reputation, disccusses the various issues involved and their solution ideas, which gives a good foundation for further research.
Published in:
E-Business and E-Government (ICEE), 2010 International Conference on
Date of Conference: 7-9 May 2010
- Page(s):
- 2253 - 2256
- Print ISBN:
- 978-0-7695-3997-3
- INSPEC Accession Number:
- 11562387
- Conference Location :
- Guangzhou
- Digital Object Identifier :
- 10.1109/ICEE.2010.569
- Product Type:
- Conference Publications
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