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Study of E-commerce Trust Management Formal Model Based on Reputation

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4 Author(s)
Dao-Quan Li ; Coll. of Inf. Sci. & Technol., Shandong Univ. of Sci. & Technol., Qingdao, China ; Yong-Quan Liang ; Hua Yang ; Li-Li Li

Trust plays an important role in the development, implementation and operation of e-commerce systems. This paper Analyzes the current research of e-commerce trust model and research method, proposes a formal model of e-commerce trust management based on reputation, disccusses the various issues involved and their solution ideas, which gives a good foundation for further research.

Published in:

E-Business and E-Government (ICEE), 2010 International Conference on

Date of Conference:

7-9 May 2010