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Research on Correlation between Customer Satisfaction and Brand Loyalty of Service with Experience Qualities

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1 Author(s)
Yang Yong ; Manage. Coll., Henan Univ. of Technol., Zhengzhou, China

The development level of service industry is the important index measuring social economy developing stage. Rapid development of service is the internal requirement of solving human problem and improving social harmony. This article will focus on service with experience qualities. Through the analysis on development of service industry, brand analysis and the influence of loyalty, this article summarizes the importance of customer satisfaction and brand loyalty to organization development. Theoretically, the customer satisfaction, brand loyalty and their measuring are discussed; also include the procedure and the major contents, and specific to quantitative analysis. Through the argument and empirical research, the relationship of customer satisfaction and brand loyalty will be demonstrated to give recommendation to organization on developing customer satisfaction and brand loyalty.

Published in:

E-Business and E-Government (ICEE), 2010 International Conference on

Date of Conference:

7-9 May 2010