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Low-carbon urban construction relies on impelling both low-carbon production and low-carbon consumption simultaneously. Under the condition of socialist market economy, low-carbon consumption is more important than low-carbon production because of its guiding role of the latter. Therefore, on the basis of analysis on the status quo of both low-carbon productive consumption and low-carbon individual consumption in Shanghai, we put forward several paths of low-carbon urban construction driven by low-carbon consumption. Overall, low-carbon productive consumption can be promoted by industry restructuring and energy saving and emission reduction reconstructing. Meanwhile, low-carbon individual consumption will realize by means of enhancing public consciousness of low-carbon and accelerating the transformation from consciousness to action.