By Topic

Bonding vs. Bridging Social Capital: A Case Study in Twitter

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)
Smith, M.S. ; Dept. of Comput. Sci., Brigham Young Univ., Provo, UT, USA ; Giraud-Carrier, C.

Online communities are connecting large numbers of individuals and generating rich social network data, opening the way for empirical studies of social behavior. In this paper, we consider the widely-held view of social scientists that bonding interactions are more likely than bridging interactions in social networks, and test it within the context of the large online Twitter community. We find that indeed users who request to follow others having similar profile descriptions (i.e., attempting to bond) increase the number of Twitter users who reciprocate their follow requests. From a practical standpoint, this result also informs how a new user might interact on Twitter to maintain a high follow-back ratio.

Published in:

Social Computing (SocialCom), 2010 IEEE Second International Conference on

Date of Conference:

20-22 Aug. 2010