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Research on Mass Customization under E-commerce Environment

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2 Author(s)
Wang Ying ; Sch. of Manage., Chengdu Univ. of Inf. Technol., Chengdu, China ; Zhang Peng

Mass customization will be as important to business in the twenty-first century as mass production was in the twentieth which has a close relationship with the e-commerce, since e-commerce provides a convenient and fast way for customers to request their personalized product. The aim of this paper is to present the architecture and system model of mass customization based on e-commerce between customer, manufacturer and supply chain. The implementation process of this customer driven mass customization system is described at last.

Published in:

E-Business and E-Government (ICEE), 2010 International Conference on

Date of Conference:

7-9 May 2010