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A Case Study of Online Retail Innovation System on Alibaba Taobao

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2 Author(s)
YongQuan Hu ; Modern Commerce Res. Center, Zhejiang Gongshang Univ., Hangzhou, China ; Shukun Zhao

Online retailing contains enterprises with highly innovative characteristics. In this paper, taking the online retail business of Alibaba China as the case study sample, the global value chain (GVC) innovation theory is used to research the innovative practices of Alibaba's online retail business based on the literature research regarding the online retail business innovation theory. Through selection of major innovation events about online retail business of Alibaba Taobao, we carry out content analysis according to the GVC innovation theory, and deeply analyze the innovation system of Taobao from five perspectives which includes innovation goals, process innovation, product innovation, functional innovation and chain innovation.

Published in:
E-Business and E-Government (ICEE), 2010 International Conference on

Date of Conference: 7-9 May 2010

Page(s):
224 - 227
Print ISBN:
978-0-7695-3997-3
INSPEC Accession Number:
11568867
Conference Location :
Guangzhou
Digital Object Identifier :
10.1109/ICEE.2010.64
Product Type:
Conference Publications

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