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Quick Marketing Model for Supply-chain Based on Distributed Search Engine

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2 Author(s)
Zhang Gefu ; Sch. of Econ. & Manage., Nanhua Univ., Hengyang, China ; Xu Qi

In order to implement quick marketing, quick response model for modern supply-chain becomes changing from `producing firstly, selling later' to `selling firstly, producing later'. But now, there are some problems in quick and precise marketing during using search engine in e-business. For this reason, this paper studied the apparel supply-chain and its' quick response strategy firstly, and then analyzed a quick marketing method based on a distributed search engine, and proposed a cooperation model under the complete e-business environment. In order to implement this model, a new algorithm was proposed for arranging those searched results in an adaptive place based on the profits of each one and the whole profits. At last, this paper showed an example about the algorithm application.

Published in:

E-Business and E-Government (ICEE), 2010 International Conference on

Date of Conference:

7-9 May 2010