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Nowadays, the digital and networked information environment has brought great convenience to people's lives. It is the extensive use of information technology and the rapid development of Internet that has accelerated the global informatization. Thus, the digital information service has become a hot issue. As the market is the key to maintain and function the economic relations, the study of market operating mechanism of digital information would be of great significance. This article is trying to describe the composition of digital information service market with positive analysis, and also analyze its operating mechanism from three aspects: price, supply and demand, as well as competition. At the same time, we also expound the existing problem to present situation of digital information service.