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Effectiveness analysis of promotions in supermarket Chain

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2 Author(s)
Jiangping Chen ; Bus. Inf. Anal. Lab., Zhejiang Univ. City Coll., Hangzhou, China ; Xiaoqing Fan

This is an analysis of price promotion effectiveness of a kind of bathroom tissue in a certain supermarket chain in Zhejiang Province, China. The sales effectiveness in two separated price promotion routines is analyzed, according to the sales amounts, sales quatites, profits and the number of tissue buyers in this supermarket chain. The results are significative for retail industries and marketing research.

Published in:

Communication Systems, Networks and Applications (ICCSNA), 2010 Second International Conference on  (Volume:2 )

Date of Conference:

June 29 2010-July 1 2010