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With the rapid development of Internet technology in recent years, Electronic Commerce has been an inevitable product of the economy, the science and the technology. This paper takes an online bookstore platform as a background, introduces the definition, functions, process and common analytical techniques of data mining. In the end, the experiment on association rules mining from the order data of online bookstore is completed by Apriori algorithm.
Machine Learning and Cybernetics (ICMLC), 2010 International Conference on (Volume:3 )
Date of Conference: 11-14 July 2010