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Depending on Marketing to an Ecological Vision: A Case Study of Overseas Chinese Town's Developing Management in Shenzhen, China

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3 Author(s)
Haozhe Zhang ; Shenzhen Grad. Sch., Center of Urban & Landscape Design, Harbin Inst. of Technol., Shenzhen, China ; Guangjun Jin ; Yan Song

Marketing explores how to use "market" to attain win-win results of the two sides in exchange activities. Human beings neglect that environment promotes human society development. That caused conflicts between urban development and environment protection. The experiences of Overseas Chinese Town, China, proved that employing the concept of environment marketing in developing management can smooth the relationship between urban development and environment protection. The techniques of developing management based on environment marketing includes: Creating environment-product; establishing brand; satisfying users' demands; and employing the catalyst effects.

Published in:

Management and Service Science (MASS), 2010 International Conference on

Date of Conference:

24-26 Aug. 2010

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