Cart (Loading....) | Create Account
Close category search window
 

Advertising Models on Social Networks for SMEs-An Advertising Methodology

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)
Beloff, N. ; Dept. Of Inf., Univ. Of Sussex, Brighton, UK ; Pandya, P.

The proposed paper highlights the present scenario of advertising on social networks for SMEs (small and medium sized enterprises). It discusses the significance of the growth of social networks and its utilization as a platform for advertising by SMEs to reach millions of internet users. The paper consists of two segments mainly the general discussion of advertisement models on social networks and its implementation on 'The Dina Malkova Fashion Company', an SME, which deals with embroidered and silk designer wear from the silk route. The findings of the surveys and interviews conducted with social network users and the 'Dina Malkova Fashion Company' customers reveal the need for an approach to advertising for small businesses. This lead to the introduction of an advertising methodology discussed. The methodology is a systematic approach to advertising for small businesses. Its effectiveness and usability is affirmed with its implementation on 'The Dina Malkova Fashion Company'. The paper further discusses the implementation, advantages and the post implementation precautions of the introduced methodology and provides general advertising recommendations for small businesses on social networks.

Published in:

Internet Technology and Applications, 2010 International Conference on

Date of Conference:

20-22 Aug. 2010

Need Help?


IEEE Advancing Technology for Humanity About IEEE Xplore | Contact | Help | Terms of Use | Nondiscrimination Policy | Site Map | Privacy & Opting Out of Cookies

A not-for-profit organization, IEEE is the world's largest professional association for the advancement of technology.
© Copyright 2014 IEEE - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.