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Book marketing is facing more and more serious problems towards satisfying both markets and readers' interests. This paper aims to clearly analyze the problems and also propose recommended solutions for that. The cognitive research model is established based on readers' cognitive psychology processes. Surveys and investigations were conducted to find out current situations and potential reasons. Finally, three cognitive popular science feedbacks are proposed to better explain current diplomas. Solutions based on data mining on readers' preferences and behaviors are provided to help figure out problems.
Date of Conference: 22-23 June 2010