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LED displays are widely employed for advertisements and they will be used in so many products in the future. Therefore, there is a need to use an efficient architecture to control LED displays. This paper presents a novel architecture for controlling LED displays which has the ability to expose monochrome movies and animations stored in a nonvolatile memory. The hardware and software of this architecture are designed and described in detail and the enhancements of the proposed system are discussed. This architecture is simply scalable to support high resolution displays. It also has low power consumption compared to previous designs. Experimental results indicate that this architecture can be implemented on FPGA Spartan3 with only using less than 15% slices.