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In the future, in e-commerce, the main actors will be the intelligent agents, who will dramatically reduce online shopping by human factors because of their reactive, proactive and social characteristics. Internet technology nowadays determines us to be less prepared to control and sanction the increasing number of users and of those service providers who have a doubtful behavior. The model developed in this paper greets the ethical behavior of the online consumer and attempts to delineate the basis of a juridical protection of the consumer according to effectual European normative laws and not to overshadow the financial profit of the electronic trade participants. Trust model for consumer protection brings its contribution by developing components both for the system`s agents and for the consultant agent, components which, by the introduction of some factors with greater relevance and of a new reputation element represented by the abusive clauses in contracts, offers greater robustness and accuracy to the consumer protection model and at the same time does not create the false impression that sellers and buyers might not obtain profit out of this trust system.