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Whenever the question arises how a product, a personality, a technology or some other specific entity is perceived by the public, the blogosphere is a very good source of information. This is what usually interests business users from marketing or PR. Modern search services offer a rich set of tools to monitor or track the blogosphere as a whole, but the analysis with respect to a certain domain is very limited. In this paper we lay some foundations to aggregate blog articles of a specific domain from multiple search services, to analyse the social authorities of articles and blogs, and to monitor the attention articles of the domain receive over time. These are the building blocks required for a monitoring application that presents users the currently most interesting articles. This methodology can be instantiated and combined with additional textual analysis methods to create highly automated business intelligence applications.