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Trust and security have prevented businesses from fully accepting cloud platforms. To protect clouds, providers must first secure virtualized data center resources, uphold user privacy, and preserve data integrity. The authors suggest using a trust-overlay network over multiple data centers to implement a reputation system for establishing trust between service providers and data owners. Data coloring and software watermarking techniques protect shared data objects and massively distributed software modules. These techniques safeguard multi-way authentications, enable single sign-on in the cloud, and tighten access control for sensitive data in both public and private clouds.