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eSurvia: A web-based survey service using fuzzy conjoint analysis

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4 Author(s)
Ayu, M.A. ; Dept. of Inf. Syst., Int. Islamic Univ. Malaysia (IIUM), Kuala Lumpur, Malaysia ; Mantoro, T. ; Tap, A.O.M. ; Ismail, S.A.

Fuzzy conjoint analysis has been employs in many studies which involving the use of Likert-scale to represent linguistic terms. It is believed that the fuzzification of this Likert-scale is more representing the vagueness content on human subjectivity in giving judgment. In this paper, we present our works in developing a web-based survey that provides service for analyzing the survey data using fuzzy conjoint analysis. We argued that this web-based survey will ease the distribution of the survey and the automatic data analysis provided will ease the survey owner in getting the meaningful result from the survey.

Published in:

Information Technology (ITSim), 2010 International Symposium in  (Volume:2 )

Date of Conference:

15-17 June 2010