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Only the Clothes Changed: Women Operators in British Computing and Advertising, 1950–1970

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1 Author(s)
Hicks, M. ; Duke Univ., Durham, NC, USA

The use of women workers in early computing and advertising ironically may have hurt their long-term professional position in the field because it reflected, and helped shape, their role as low-cost, unskilled workers. This article traces the relationship between advertising images of women used to sell data processing equipment and the early, feminized, data processing labor force in Great Britain.

Published in:

Annals of the History of Computing, IEEE  (Volume:32 ,  Issue: 4 )