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As smart phones are getting powerful multimedia devices, with a plethora of sensors, they are the perfect enablers for Augmented Reality, allowing users to see the real world through a magic lens. Augmented Reality applications and services have been typically utilized in a limited number of domains, while adding new content is typically a privilege of developers, as programming skills are required for linking to existing clients or systems. In this paper we study how power users and small businesses can bring their content, advertizing and general data to an Augmented Reality view, with minimal effort. We present three prototyped approaches based on the Image Space mirror world service.