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Ethos, Pathos, Logos, Kairos: Using a Rhetorical Heuristic to Mediate Digital-Survey Recruitment Strategies

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1 Author(s)
Rife, M.C. ; Commun. Dept., Lansing Community Coll., Lansing, MI, USA

How might the rhetorical strategies of ethos, pathos, logos, and kairos play a mediational, intervening role in the successful administration of online surveys? What are the general costs and benefits of conducting survey research? Based on the activity of administering an online survey ( N= 334) testing knowledge and understanding of US copyright law among digital writers (both students and teachers) in US technical and professional writing (TPW) programs, I blend Rhetorical Theory with Activity Theory by conducting a rhetorical analysis within an Activity Theory paradigm. I posit that a rhetorically informed heuristic mediates between the researcher and potential participants when the researcher attempts to recruit individuals to respond to an online survey.

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Professional Communication, IEEE Transactions on  (Volume:53 ,  Issue: 3 )