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Study on designing modern auto service marketing mode based on value chain theory

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3 Author(s)
Zheng Xin ; Sch. of Econ. & Manage., Tongji Univ., Shanghai, China ; Ye Minghai ; Jia Mingdi

The question that what is the most suitable service marketing mode of the auto industry becomes an important point of retaining the revenue of the enterprise and keeping the competitive power. In this paper we focus on the three parts of marketing mode-marketing idea, marketing organization and marketing methods; analyze the status of China's auto marketing and compare the marketing patterns among global famous auto companies to find out the best way to develop auto marketing in China nowadays.

Published in:

Information Sciences and Interaction Sciences (ICIS), 2010 3rd International Conference on

Date of Conference:

23-25 June 2010