We are currently experiencing intermittent issues impacting performance. We apologize for the inconvenience.
By Topic

Study on designing modern auto service marketing mode based on value chain theory

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

3 Author(s)
Zheng Xin ; Sch. of Econ. & Manage., Tongji Univ., Shanghai, China ; Ye Minghai ; Jia Mingdi

The question that what is the most suitable service marketing mode of the auto industry becomes an important point of retaining the revenue of the enterprise and keeping the competitive power. In this paper we focus on the three parts of marketing mode-marketing idea, marketing organization and marketing methods; analyze the status of China's auto marketing and compare the marketing patterns among global famous auto companies to find out the best way to develop auto marketing in China nowadays.

Published in:

Information Sciences and Interaction Sciences (ICIS), 2010 3rd International Conference on

Date of Conference:

23-25 June 2010