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Third-generation mobile services in Taiwan: A conceptual framework and theoretical propositions

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3 Author(s)
Yi-Sheng Wang ; Dept. of Marketing & Logistics Manage., Far East Univ., Tainan, Taiwan ; Yongfu Chang ; Cheng-Yueh Tsai

This study began with a micro view of the mobile services phenomenon, leading to a macro view of social context. To decompose the customer value in the mobile services, using a three-stage coding process through grounded hermeneutics. The contribution of this study is to reveal a theoretically-saturated of a conceptual framework, and to discover the six theoretical propositions.

Published in:

Computer Communication Control and Automation (3CA), 2010 International Symposium on  (Volume:2 )

Date of Conference:

5-7 May 2010

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