Skip to Main Content
This study began with a micro view of the mobile services phenomenon, leading to a macro view of social context. To decompose the customer value in the mobile services, using a three-stage coding process through grounded hermeneutics. The contribution of this study is to reveal a theoretically-saturated of a conceptual framework, and to discover the six theoretical propositions.
Computer Communication Control and Automation (3CA), 2010 International Symposium on (Volume:2 )
Date of Conference: 5-7 May 2010