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Problems of conventional new product development (NPD) consist of long standing procedures, unrepeatability of processes that are also difficult to track, inaccurate realizations, poor communication between subjects, and large share of human errors. 3D technologies enable implementation of DSSP (digital shape sampling and processing), RP/RM/RT (rapid prototyping/rapid manufacturing/rapid tooling) and other related digital applications into entire PLM (product lifecycle management) from product conception, through development, to marketing and are therefore successfully solving above mentioned problems. Introducing state-of-the-art 3D technologies into NPD and PLM is, because of its parametric and digital form, therefore necessary. This paper analyses the use of 3D technologies in industry and describes the most recent projects (processes) developed by IB-PROCADD company in cooperation with its partners Marmor Hotavlje d.d., Gorenje Design Studio d.o.o. and Iskra MEDICAL d.o.o.