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Hierarchy Analysis and Optimization of Customer Value Based on Data Mining Technology

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2 Author(s)
Gu Yu ; Beijing Wuzi Univ., Beijing, China ; Li Jiahui

This article attempts to do hierarchy analysis on customer value of Customer Relationship Management firstly. And then, on this basis, it attempts to establish the enterprise's customer value chain. At last, it tries to operate the customer value chain by using data mining technology. Thus it tries to enhance the value of the company's customers, increase the business revenue and profit as well as market share as the ultimate goal.

Published in:

Intelligent Computation Technology and Automation (ICICTA), 2010 International Conference on  (Volume:2 )

Date of Conference:

11-12 May 2010

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